Reading the product page-
Let’s start simple. We’re going to go through one of our product pages, just as you’ll see it on the website. That way, we can show you where all the key information is and how to avoid missing it.
For this example, we’ll be using the product page for our White Blind Contact Lenses. You can click on the product below to see the page yourself.
When you click on a product page, the first thing you’ll see is a picture of the lens, with writing beside it. The picture will look something like this:
As you can see, this carousel allows you to look through different pictures of the contact lens, with extra graphics showing the lenses on different eyes and skin tones, as well as images of our talented affiliates styling the lenses in real life. These lenses, the Blind White Contacts, feature a special blind pupil design, which obstructs vision, and you can see that we do our best to display this clearly in our graphics. If you want to see more of the lens, you can click on the video icon to play any videos we have of our lenses on real-life people, or you can tap on our ‘Virtual Mirror’ buttons. These will take you to your camera, where you will be able to see the lenses on your own eyes.
Next to these images is a block of text, including the name of the lenses along with some key information. This section will look like this:
You can see that the name of the lenses themselves includes plenty of information. The name of a pair of lenses will always include the colour, type, and duration. For instance, these lenses are white, they feature a blind effect, and a ‘daily’ duration, which means that they are single-use. They also do not feature a prescriptive strength. Therefore, their name is White Blind Contact Lenses (Daily).
Next to the name is the brand. We stock a few different contact lens brands on our website, so you can click here to find out more about each one. The text below this includes key information. For the Blind White Lenses, the key information refers mainly to the impaired visibility. You can also see a table depicting the measurements, prescription, and quantity of the lenses. Make sure that this is all correct before moving on- purchasing lenses with the wrong measurements or corrective strength can lead to discomfort or irritation for your eyes. Want to know more about reading your prescription? Read our guide to contact lens prescription here.
Finally, this section shows you the price of the lenses. If the lenses have been discounted for any reason, you’ll also be able to see their original price and the contact lens sale that they’re a part of.
You can scroll down for more options, as you can see below:
This table shows you additional products that might be of interest to you. The main product offered to you will be contact lens solution, which you’ll need to prepare and clean your new lenses. You can toggle these products on and off to add them to your cart. Beneath this is your ‘add to cart’ button, along with a ‘straight to checkout’ button.
Want to know more about UK delivery? Click on the drop-down ‘view options’ to see all of the options for your location.
Below this are other options that you can switch to. For instance, if you like the style of blind lenses, but want to see them in a different colour, simply click on the red, grey, or black icon. And if you like the White Blind Lenses, but don’t want the single-use version, you can see the other durations available. Click on the 30-day option to immediately switch durations.
Further down the page, you’ll find more information on your lenses. For instance, the next section looks like this:
Here, you’ll find our key lens selling points. There’s a set of these that will be related to general, site-wide features, like our shipping, reviews, and sales. The selling points lower down will be relevant to the specific lenses- you can see the icon for blind lenses here. You’ll also be able to look through any extra videos or content that we have featuring these lenses.
Want to see what your lenses will arrive in? Beneath the selling points, we have some helpful lens size guides and scales:
The size guide shows you what the lens packaging looks like and what the different numbers mean. You can tap on the drop-down for more information, but don’t worry- we’ll go over this in more detail in a second. This is also where you’ll find some handy scales that tell you more about the lenses. The comfort scale shows how flexible the lenses are. The higher the number, the more comfortable and lightweight the lenses will be. The transparency scale shows you how see-through or high-coverage the lenses are. Our Blind White Lenses, as you can see, are ‘Opaque’, meaning that they’re very pigmented, and will have a big impact regardless of your eye colour. If you have darker eyes, make sure that you’re only buying lenses on the higher end of this scale, or you might be disappointed with the result.
Scroll down further for even more information on your lenses:
This section of the page gives you more important lens info. For instance, the table on the left tells you again about the measurements, prescription, and quantity of the lenses, as well as extra, new information, like the water content and material. If you want to learn more about one of these categories, you can click on any blue link to be taken to more products within that section. The text on the right of the table just provides you with more information, including styling ideas for the lenses, similar styles, and even contact lens reviews from our affiliates.
Beneath this, you should find more information on the lens range. For instance, these lenses are part of the blind lenses range, and so you’ll find a banner that takes you to our other blind lenses, along with a small bit of text explaining our range. Finally, the last section of the page will look like this:
Here, you can scroll through our related images, usually from our affiliates and influencers styling the lenses. You’ll also find similar styles to browse through. For instance, here we have some more blind and mesh lenses to view. And finally, the bottom of the page may contain more information about the lens manufacturer. Click on the drop-down arrow to read more.
Reading the lens packaging-
Want to know how to read the actual packaging of your lenses? Once you receive your new lenses, you need to be sure that you’ve got what you ordered and that everything looks right. Here’s what your contact lens box will look like:
This example uses one of our Chromaview boxes. If your box looks slightly different, don’t worry- you’ll still be able to find all of the key elements. Here are what the numbers on your contact lenses mean:
Diameter- This will be written as DIA on your packaging, and will show as a number (usually from 14 to 14.5). This means the physical diameter of each lens.
Base Curve- This will be written as BC on your packaging, and will show as a number (usually 8.6). This refers to the length of the curve of each lens. You’ll need to make sure that the diameter and base curve are right for your eyes. You can get your eye measurements from a trusted eye-care provider.
Power- This will be written as D, and refers to the corrective strength or prescription of the lenses. 0.00 (plano) means that the lenses are non-prescription. Any other number will refer to the prescriptive strength and must match what you ordered.
Expiry Date- This will be on top of your packaging somewhere, written out in either DD/MM/YY or YY/MM/DD format. This refers to when your lenses go out of date. After this date, you should throw the lenses away.
Your packaging will also provide you with the lens name, and with a product code and batch number, which you can refer to if you need to submit any complaints. If your box contains a small window, as this one does, you’ll also be able to see your lenses and inspect them before opening the package to ensure that they look as you expected and that they don’t have any damage or debris.
All of the same useful information will be repeated on the inside blister packaging of each lens:
If you purchased two lenses with different prescriptions, make sure that the corrective strength on each individual blister pack matches what you ordered.
Hopefully, this guide can help you work your way through a lens purchase, from the product page all the way to receiving the lenses themselves. If you have any questions, you can read the rest of our Contact Lens Care Guides below, or contact our customer services team for more information. We’re always happy to help, and we’re committed to helping you have a great contact lens experience!
